Blog: Tag / PR
May 26
0
Creativity and Complexity – Viewpoint from 1500 Leaders Worldwide
Posted by: Michael S O'Grady
Tags:
Advertising, blogging, Branding, business publishing, Content Marketing, Creative Services, creativity, Custom Publishing, design, Design Mind, IBM, innovation, leadership, Marketing, Marketing Interface, marketing programs, marketing projects, Marketing Systems, PR, re-content, SEO, stella, Stella Pop, stella pop marketing, Stellas Pop Factory, website development
Posted date:
May 26, 2010
First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy! Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more. IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...
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May 26
0
Apps and Advertising – It’s Raining Sales
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, apps, Branding, Content Marketing, Marketing, mobile advertising, PR, stella, Stella Pop, stella pop marketing, Stellas Pop Factory
Posted date:
May 26, 2010
It seems that it's raining sales from advertising place on apps. From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 12
0
All About Goodwill
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, charity, City Renewed, Content Marketing, Creative Services, Custom Publishing, DC, DC Goodwill Fashionista, District, employment services, fashion, giving, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, household items, Jen Corey, job training, Kokayi, Marketing, Miss DC, Miss District of Columbia, PR, re-content, recycling, refashion, reuse, stella, Stella Pop, StellaPop, Stellas Pop Factory, thrift shop, vintage clothing
Posted date:
January 12, 2010
It's always nice to read an article that oozes kindness and thoughtfulness. "All About Goodwill: Miss DC's Recycling Platform (And How We Can All Take A Stand) By Cynthia Bosnian of City Renewed is just that kind of good- hearted and giving article with a community perspective. What makes it so thoughtful? Simplicity - the simplicity of giving those slightly used clothing and household items to an organization (Goodwill) so that they can be ReUsed, ReCycled and ReFashioned. Here's a look at Cynthia's article please click through to enjoy the full read: Most of us are no doubt familiar...
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Jan 06
0
10 Reasons Why You Won’t Do Content Marketing – You Gotta Read This
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Get Content Get Customers, joe pulizzi, Junta42, Marketing, PR, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
January 6, 2010
10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing) This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience. Here's a tiny preview please click through for the full read: I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states. They...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Dec 11
0
Say What! A New Swedish Study Finds Content Marketing?
Posted by: Michael S O'Grady
Tags:
Advertising, blog, Branding, Marketing, PR, Stella Pop, twitter, YouTube
Posted date:
December 11, 2009
A new Swedish study just released has found that content marketing and custom publishing don't really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program. For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...
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Nov 17
0
Stella Pop: Surprise, Surprise – People Won’t Pay for Online Content
Posted by: Michael S O'Grady
Tags:
blog, Content Marketing, Creative Services, online content, PR, ReadWriteWeb, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
November 17, 2009
Surprise, Surprise - People Won't Pay for Online Content I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, "80% of US Consumers Won't Pay For Online Content." Written by Frederic Lardinois / November 16, 2009. According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites....
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Nov 10
1
Stella Pop: Are You Twitter Tired?
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Marketing, myspace, PR, Search Engine Optimization - SEO, Stella Pop, twitter, YouTube
Posted date:
November 10, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. I know, it’s really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. My grandmother is tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest’s’s latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that’s just plain scary. This article is two things: It's a whole bunch of questions that each marketing director, company, organization and individual professional will...
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Sep 01
0
Stella Pop Creative Content – Follow E. Jean at Elle: Because This is How People Connect
Posted by: Michael S O'Grady
Tags:
advice, blog, charity, E. Jean, Elle Magazine, facebook, heroes, interns, Lending a helping hand, PR, Save The Assistant, survival guide
Posted date:
September 1, 2009
Stella Pop Creative Content "Follow E. Jean at Elle: Because This is How People Connect" I'm not going to tell the story, I'm going to give you the details from Save The Assistant and Girls Guide to Homelessness and see how you feel. Thanks. hero of the week: e.jean Published by admin on August 24, 2009 in Heroes and Interns .Tags: advice, e. jean, elle magazine, heroes, interns, survival guide. It started as just another letter in the pile that Elle magazine advice columnist E. Jean gets every week. Like a lot of us lately, the letter-writer was coping with unemployment and...
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Aug 04
0
Stella Pop Content Development – Washington Post vs. Gawker – “The Thriller in Plain Vanilla”
Posted by: Michael S O'Grady
Tags:
Content, Gawker, Ian Shapira, media, newspapers, PR, re-content, The Washington Post
Posted date:
August 4, 2009
Stella Pop Content Development - Washington Post vs. Gawker - "The Thriller in Plain Vanilla" LOL - SH - APMP - Laughing Out Loud - So Hard - Almost Pissed My Pants! I would put a smiley face here but I'm presently using it to wipe away the tears of a good hard belly laugh. Now please sit back and allow me to tell you a good tale. Go get a box of tissues, tears and laughter guaranteed to follow. Roll time back to Sunday morning and I'm enjoying my second cup of joe, surfing the cyber-news and my wife, the last person under 60 who still reads the printed newspaper, has stumbled across...
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Jul 30
0
Stella Pop Content Marketing – Bubbles, bubbles Everywhere and the Fizz to Follow.
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content advertising, content design, content development, content management, Content Marketing, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington dc metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 30, 2009
Stella Pop Content Marketing - Bubbles, bubbles Everywhere and the Fizz to Follow.
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Jul 29
0
Stella Pop Content Marketing – The New Publishing that Connects.
Posted by: Michael S O'Grady
Tags:
Advertising, Content Marketing, content publishing, Marketing, message, online content, PR, re-contenting, SEO rich content
Posted date:
July 29, 2009
Stella Pop Content Marketing - The New Publishing that Connects. Do you have a website? But no one goes there, finds it or does anything with it once they get there? Businesses are starting to understand that today's marketing is a whole like publishing. Each company has great products or services and all they're really trying to do is connect with their audience. You have every opportunity to become a trusted content provider, even if you are a small company in a niche market. Heck, even if you are a start-up with two employees, you can now run with the big boys by publishing and marketing...
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Jul 20
0
Stella, Stella – I Want to Give You the World
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 20, 2009
Here at Stella Pop, we want to give you the world, the online and the marketing message world. Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience. Check out this video from Ida Maria called Stella: Stella Pop, we don't make the pop, we make the fizz! Call...
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Jul 19
0
Does Your Business Have a Gorilla for Sale?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 19, 2009
Does your business have a gorilla for sale? Better get one and fast! All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger. As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base. Go ahead,...
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Jul 18
0
Kiss, Kiss – Stella Soleil
Posted by: Michael S O'Grady
Tags:
a creative company, Advertising, content developement, creative management, Kiss Kiss, Marketing, PR, Public Relations, re-content, re-contenting, Stella Pop, stella pop-a creative company, Stella Soleil, Stellas Pop Factory
Posted date:
July 18, 2009
Kiss, Kiss by Stella Soleil is a great work out or dance song. I love the song, maybe she would love our Stella Pop too? Here it is - enjoy from YouTube!
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Jul 13
0
Customer Relationships: Storming (Phase 2)
Posted by: Michael S O'Grady
Tags:
Advertising, Creative, customer relationships, Forming, Graphic Design Content, Marketing, media, Norming, PR, Public Relations, Stella Pop, Stellas Pop Factory, Storming, team building
Posted date:
July 13, 2009
Forming was Phase 1. Phase 2 of customer relationships StellaPop-style is Storming. The storming phase may not be as chaotic or uncomfortable as it sounds. Every group/team will storm...this is where different ideas compete for consideration. The team raises and addresses issues such as what problems they are really supposed to solve, how they will function independently and together and what leadership model they will develop and accept. Team members will open up comparing and contrasting each other's ideas and perspectives. In some cases storming can be resolved quickly. In others,...
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Mar 23
1
Hello world from Stella Pop!
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
March 23, 2009
Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...
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