Blog: Tag / Product Development
Aug 13
0
The New Selling in a Digital and Content Driven World
Posted by: Stella Pop
Tags:
Advertising, Brand Content, Chevy Volt, concept development, Content Marketing, Creative Services, eBay, GM, graphic design, Graphic Design Content, Knowledge WP Carey, Marketing, package development, Petsmart, Product Development, Purina, stella, stella pop Stella Pop, Stellas Pop Factory, The New York Times
Posted date:
August 13, 2009
The New Selling in a Digital and Content Driven World August 13, 2009 By Stella at Stella's Pop Factory At Stella Pop, we've been in the world of marketing for over 20 years and things have changed for the better over that time period. How did it get better? Gone are the days of push and shoving, endless and overly aggressive follow-up, it's a softer and gentler messaging that seems to connect with clients and client prospects. Let me show you how and give you examples that we implemented at Stella Pop during the rebranding process, these methods apply to any organization, it just...
Read More
Jun 21
0
Renovate Before You Innovate
Posted by: Stella Pop
Tags:
Advertising, Marketing, Product Development, Renovate Before You Innovate
Posted date:
June 21, 2009
Renovate Before You Innovate by Sergio Zyman From the book Marketing Gurus compiled and written by Chris Murray. "Renovate Your Customers' Brand Experience" Even though you might think you're selling a product or a service, you're actually selling an experience. That experience is often the only significant thing that separates you from your competitors. In most cases, experiences have little to do with the products themselves, no matter how hard the companies that offer them try to make a connection. Harley-Davidson motorcycles, for example, are not the most comfortable, fastest, best-designed...
Read More
