Blog: Tag / re-branding
Oct 08
0
At Least They’re Talking? The Gaps New Logo.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
October 8, 2010
Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...
Read More
May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
Read More
Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
Read More
Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
Read More
Feb 24
0
Don’t Read These Best Business Books – You Might Find Marketing Success!
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow
Posted date:
February 24, 2010
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
Read More
Feb 09
0
Stella Pop Plays Guess The Highway Signs!
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, games to play while driving, highway signs, Marketing, re-branding, re-contenting, stella, Stella Pop, Stella Pop Plays Guess The Highway Signs, StellaPop, Stellas Pop Factory
Posted date:
February 9, 2010
I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats. I'm sorry, it was just to much to resist and I was tired of looking at the Wyoming country side. Have fun with this one! I bet you can't get them all? Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever. Guess That Highway Sign! From Fast Company BY WILLIAM BOSTWICK Photographer Josef Schulz...
Read More
Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
Read More
Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Michael S O'Grady
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
Read More
Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: Michael S O'Grady
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
Read More
Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
Read More
Dec 07
0
Using Your Sixth Sense and the Census – Marketing Data
Posted by: Michael S O'Grady
Tags:
Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...
Read More
Dec 03
0
Website Goes to Hell – Now This is Very Funny!
Posted by: Michael S O'Grady
Tags:
Advertising, brand, Branding, Content Marketing, Creative Services, How A Web Design Goes Straight to Hell, Marketing, re-branding, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 3, 2009
Read More
Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: Michael S O'Grady
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
Read More
Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: Michael S O'Grady
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
Read More
Nov 26
0
Baked Alaska and Arthur’s Walk
Posted by: Michael S O'Grady
Tags:
brand, Content, Content Marketing, Creative Services, Custom Publishing, Marketing, re-brand. advertising, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Thanksgiving story, walk, walking
Posted date:
November 26, 2009
Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...
Read More
Nov 24
0
Stella Pop: Want Content Success? Don’t Read This Article.
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content, Content Marketing, Creative Services, Custom Publishing, evidmagazine, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
November 24, 2009
Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...
Read More
Oct 27
0
What We Do at Stella Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Stella Pop is a creative company providing expert service in marketing, branding and advertising. A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center. Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
Read More
Oct 27
0
Why We Make Soda Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Who doesn't love a sweet and refreshing brand message? A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect. There are a few things to consider now that you know what we do: Is your message remarkable? Does it differentiate you from your competition? What does it communicate? Is...
Read More
Jul 30
0
Stella Pop Content Marketing – Bubbles, bubbles Everywhere and the Fizz to Follow.
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content advertising, content design, content development, content management, Content Marketing, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington dc metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 30, 2009
Stella Pop Content Marketing - Bubbles, bubbles Everywhere and the Fizz to Follow.
Read More
Jul 20
0
Stella, Stella – I Want to Give You the World
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 20, 2009
Here at Stella Pop, we want to give you the world, the online and the marketing message world. Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience. Check out this video from Ida Maria called Stella: Stella Pop, we don't make the pop, we make the fizz! Call...
Read More
Jul 19
0
Does Your Business Have a Gorilla for Sale?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 19, 2009
Does your business have a gorilla for sale? Better get one and fast! All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger. As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base. Go ahead,...
Read More
Mar 23
1
Hello world from Stella Pop!
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
March 23, 2009
Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...
Read More
