First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy!
Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more.
IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper:
1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality.
2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur spirit in this country.
Eric Schmidt -- Washington Post -- February 2010
Google CEO Eric Schmidt to newspapers: Innovate Your Way Out
More than ever, innovation is disruptive and messy. It can't be controlled or predicted. The only way to ensure it can flourish is to create the best possible environment -- and then...
Stella Pop and Goodwill last week launched the first part in a series of branding and content marketing video vignettes about the green benefits of shopping at Goodwill. This three part video series follows Miss District of Columbia, Jen Corey and the DC Goodwill Fashionista, as they set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen's new apartment transforming it from empty and bland to chic and colorful without breaking the bank!
Does your company or organization have creative content that connects and engages an audience thus communicating...
It's always nice to read an article that oozes kindness and thoughtfulness. "All About Goodwill: Miss DC's Recycling Platform (And How We Can All Take A Stand) By Cynthia Bosnian of City Renewed is just that kind of good- hearted and giving article with a community perspective. What makes it so thoughtful? Simplicity - the simplicity of giving those slightly used clothing and household items to an organization (Goodwill) so that they can be ReUsed, ReCycled and ReFashioned. Here's a look at Cynthia's article please click through to enjoy the full read:
Most of us are no doubt familiar...
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common?
After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide.
First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with
someone and they say, 'I'm not worried about monetization yet.'
"Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT
What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post?
Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story:
The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
Baked Alaska and Arthur's Walk
There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving!
One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!".
They all took...
Want Content Success? Don't Read This Article.
Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident.
This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...
Stella Pop is a creative company providing expert service in marketing, branding and advertising.
A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center.
Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
Who doesn't love a sweet and refreshing brand message?
A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect.
There are a few things to consider now that you know what we do:
Is your message remarkable?
Does it differentiate you from your competition?
What does it communicate?
Is...
Thank you Junta42!
I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books,
I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients.
Check it out - that's from Stella herself.
Stella Pop Content Marketing - Be a Leader or the View is Always
Be a leader or the view is always the same, you know the back side of your competition.
Nissan has chosen to push the limits of battery car technology by stepping first and aggressively into the fully electric call which gets 100 mph, to be unveiled in 2010. Earth2Tech has the scoop in the online content article, "
PHOTOS: Nissan Unveils 2010 Electric Car, Aims for Family Sedan Pricing
Written by Josie Garthwaite
Here it is, folks: the all-electric car Nissan plans to start selling next year, shown for the first time...
Stella Pop Content Development - Washington Post vs. Gawker - "The Thriller in Plain Vanilla"
LOL - SH - APMP - Laughing Out Loud - So Hard - Almost Pissed My Pants!
I would put a smiley face here but I'm presently using it to wipe away the tears of a good hard belly laugh. Now please sit back and allow me to tell you a good tale. Go get a box of tissues, tears and laughter guaranteed to follow.
Roll time back to Sunday morning and I'm enjoying my second cup of joe, surfing the cyber-news and my wife, the last person under 60 who still reads the printed newspaper, has stumbled across...
Well, the answer is simple, someone who has the experience creating and managing content. That's the Stella Pop team. A whole bunch of passionate professionals, with loads of experience putting it to use for our clients - creating and managing content. Re-contenting all that great information.
Check out this great write from Scatter/Gather, the information is top-notch:
I have this friend who’s been looking for a Content Strategist for a web design project. He’s having trouble finding someone who has all the skills and experience that he wants them to have. This is bound to happen,...
Here at Stella Pop, we want to give you the world, the online and the marketing message world.
Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience.
Check out this video from Ida Maria called Stella:
Stella Pop, we don't make the pop, we make the fizz!
Call...
Does your business have a gorilla for sale?
Better get one and fast!
All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger.
As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base.
Go ahead,...
Kiss, Kiss by Stella Soleil is a great work out or dance song.
I love the song, maybe she would love our Stella Pop too?
Here it is - enjoy from YouTube!