Blog: Tag / re-contenting
May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Stella Pop
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
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Apr 17
0
Content Marketing – Can iPad Save Newspapers And Magazines?
Posted by: Stella Pop
Tags:
Advertising, Branding, cNet, Content Marketing, daily twixel, Marketing, PaidContent, re-contenting, Stella Pop, Stellas Pop Factory
Posted date:
April 17, 2010
Remember that post a few months ago about iPad and the Apple new content delivery system, "Direct to Device - iContent By Apple," well here's a great follow up look at two areas of content and the iPad. cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET "Can iPad Save Newspapers & Magazines?" Yesterday I was part of CNET’s Reporters’ Roundtable, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times,...
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Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Stella Pop
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
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Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Stella Pop
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
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Mar 03
1
25 Ways to Reboot Brainpower & Add Innovation
Posted by: Stella Pop
Tags:
7, Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, re-content, re-contenting, rebranding, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter-stellapop, Web 2.0, website development, YoStella
Posted date:
March 3, 2010
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper: 1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality. 2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
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Feb 24
0
Don’t Read These Best Business Books – You Might Find Marketing Success!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow
Posted date:
February 24, 2010
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
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Feb 21
0
Idea Economy
Posted by: Stella Pop
Tags:
7, Advertising, audience building, Branding, business blogging, Content Marketing, Creative, creative concepts, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, Michael S OGrady, michealsogrady, mikesogrady, re-brand, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, video production, Web 2.0
Posted date:
February 21, 2010
I believe we are living in a moment in history when those with the ideas, will be far ahead of those that just do jobs. Want to make more money, advance your career and prepare for the future - get creative or find an organization with the desire to challenge and chase the creation of ideas. Make sure of one thing, that this organization creating ideas - delivers. The Economist believes that the world is governed by ideas. Because human progress relies on the advancement of good ideas, we are launching a new series of events that brings together top thinkers from around the world to discuss...
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Feb 09
0
Stella Pop Plays Guess The Highway Signs!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, games to play while driving, highway signs, Marketing, re-branding, re-contenting, stella, Stella Pop, Stella Pop Plays Guess The Highway Signs, StellaPop, Stellas Pop Factory
Posted date:
February 9, 2010
I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats. I'm sorry, it was just to much to resist and I was tired of looking at the Wyoming country side. Have fun with this one! I bet you can't get them all? Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever. Guess That Highway Sign! From Fast Company BY WILLIAM BOSTWICK Photographer Josef Schulz...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Stella Pop
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Stella Pop
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
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Jan 29
0
What The Hell Are You Saying – Seth Godin
Posted by: Stella Pop
Tags:
4, Advertising, Branding, Content Marketing, creative service, Custom Publishing, Linchpin: Are You Indispensable, Marketing, re-contenting, Seth Godin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
I've read a whole big bunch of Seth Godin books and today after starting another "Linchpin: Are You Indispensable?" It made me think, what the hell is he trying to say in all of them? Is there a common thread? I don't definitively know but I think there is and it's incredibly simple. Here's what I think he's saying: Start Simplify Once you start - do it Finish The cycle of creativity begins again You cannot avoid risk, nor do you want too Where do I sign up? I know what most people are saying at this point but I'm not a creative person and I've got a mortgage. I'm an account,...
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Jan 29
0
Mind Blowing Social Media Statistics
Posted by: Stella Pop
Tags:
Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing management, Public Relations, re-contenting, social media, social media statistics, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
This information on "Mind Blowing Social Media Statistics" comes from Econsultancy dot com and was posted by Jake Hird. It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now? I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new. So, I’ve collected as much as I can from my previous insane snippets...
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Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: Stella Pop
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
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Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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Jan 04
0
The Power Of Rest For Creative Professionals
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Marketing, re-contenting, sabbatical, Stefan Sagmeister, stella, Stella Pop, StellaPop, Stellas Pop Factory, stress relief, Ted, Ted dot com, YoStella
Posted date:
January 4, 2010
Heck - rest is important for everyone. Ever had a great nights sleep and awoke refreshed with a new perspective for the day? Those moments of rest seem far and few between but there is one way around this problem. First make sure and take a long vacation like a two or three weeks in your favorite location at least once a year and every four years take a couple month sabbatical and recharge your battery. The problem it's hard to do in this competitive world but maybe you'll be a better competitor, employee, leader or entrepreneur especially when you return with a rested mind, body and soul. Here's...
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Dec 22
0
Ever Need A Cold One – Stella Artois
Posted by: Stella Pop
Tags:
Advertising, beer marketing, Branding, Content Marketing, Creative Services, Marketing, re-contenting, stella, stella artois, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
The Christmas season is upon us and so are all those holiday parties. But after hitting 12 straight parties and doing the rounds of smooze-festivous, you'll be entitled to a cold frosty. The only problem you're in a strange part of town and the local brewery you frequent is all the way across town? Never fear there's an "app" for that ->>> Stella Artios- Le Bar Guide at iTunes Apps StellaPop says, there's an app for everything except creativity. Get some creative content maybe while you're drinking an ice cold Stella Artois. Always drink responsibly and send an eCard and save...
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Dec 22
0
Is Your Company’s Brand Message Safe?
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.
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Dec 18
0
It’s Not Christmas Night But I Find True Awe!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, viral marketing
Posted date:
December 18, 2009
Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience. The message is true and pure. A Christmas message that the world yearns for - a moment of peace. Not peace and quiet but true peace of mind. The peace of mind that your loved ones look deeply into your eyes for - security, trust and awe. What is awe? Per Webster: a noun feeling of reverential respect mixed with fear...
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: Stella Pop
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Dec 07
0
Trick or Truth: Global Warming and “me” Marketing
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, me Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction. Want to why I know this? Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people. Take a look at each...
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Dec 07
0
Using Your Sixth Sense and the Census – Marketing Data
Posted by: Stella Pop
Tags:
Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...
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Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: Stella Pop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: Stella Pop
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Nov 26
0
Baked Alaska and Arthur’s Walk
Posted by: Stella Pop
Tags:
brand, Content, Content Marketing, Creative Services, Custom Publishing, Marketing, re-brand. advertising, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Thanksgiving story, walk, walking
Posted date:
November 26, 2009
Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...
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Nov 24
0
Stella Pop: Want Content Success? Don’t Read This Article.
Posted by: Stella Pop
Tags:
Advertising, Branding, Content, Content Marketing, Creative Services, Custom Publishing, evidmagazine, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
November 24, 2009
Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...
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