Blog: Tag / Seth Godin

Jan 29

What The Hell Are You Saying – Seth Godin

Posted by: Michael S O'Grady Tags: 4, Advertising, Branding, Content Marketing, creative service, Custom Publishing, Linchpin: Are You Indispensable, Marketing, re-contenting, Seth Godin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0 Posted date: January 29, 2010

I've read a whole big bunch of Seth Godin books and today after starting another "Linchpin: Are You Indispensable?" It made me think, what the hell is he trying to say in all of them? Is there a common thread? I don't definitively know but I think there is and it's incredibly simple. Here's what I think he's saying: Start Simplify Once you start - do it Finish The cycle of creativity begins again You cannot avoid risk, nor do you want too Where do I sign up? I know what most people are saying at this point but I'm not a creative person and I've got a mortgage. I'm an account,...

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Oct 19

Stella Pop: Seth Godin and The Tribes We Lead

Posted by: Michael S O'Grady Tags: Advertising, Branding, Connecting with Audience, Content Marketing, Creative Services, Marketing, Seth Godin, stella, Stella Pop, StellaPop, Stellas Pop Factory, ted.com, tribes, video marketing Posted date: October 19, 2009

Seth Godin and The Tribes We Lead Are you and your organization trying to reach an audience? Guess what, your leading a tribe or trying to connect with a tribe? And they're looking for you so you better make it easy to find you and connect. As Seth Godin would say, better make your product, service and message - remarkable. Or the tribe moves on and finds a new and better tribe to follow. I bet your asking, what is a tribe anyway? Well the simple answer, a tribe is the group of individuals your organization is trying to reach for some purpose and this tribe is much smaller than let's...

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Oct 13

Stella Pop: Are You Going Nowhere with Marketing Efforts?

Posted by: Michael S O'Grady Tags: Content Marketing, Creative Services, evid magazine, Marketing, marketing efforts, marketing plan, marketing program, michaelsogrady, online marketing efforts, Seth Godin, stella, Stella Pop, StellaPop, stellapop-videomagazine, Stellas Pop Factory, video content, video content marketing, Yo Stella!, YoStella Posted date: October 13, 2009

Are You Going Nowhere with Marketing Efforts? I'm a Seth Godin groupie but don't tell anyone, I read everything he writes (well maybe not everything) and I love to think about the future and where I'm journeying in this adventurer call business and marketing. How about you does your mind wonder about the possibilities? Seth has this ability to look at a situation and dig deeper than most mortals especially when it relates to connecting to core audience and creating remarkable message marketing that works. In this article featured below, Seth talks about "Traction and Friction" and how following...

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Jun 30

Who’s Listening to Your Purple Products or Services?

Posted by: Michael S O'Grady Tags: Purple Cow, Purple Soda, Seth Godin, Stella Pop, Stellas Pop Factory Posted date: June 30, 2009

Seth Godin in the bestselling book, "Purple Cow," talks about the end of old media, like TV advertising. Who's listening to your message and are you crafting a compelling story that connects your resources and expertise? We believe the theory that the advertising and media world is in the process of changing but it still does work for some clients, with the appropriate client and prospect base. What we really believe in is the development of each clients story, the crafting of an individual message that softly and gently interrupts your client and prospects as they go about the process of researching...

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