THE PERFECT TIME - Yes it Is and Oh so Subtle.
What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada.
That's why I'm so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is growing and developing. Stella Artois' Short Film Project is an example of a incredibly creative methodology of connecting through compelling, relevant content creation. Maybe you could calling it custom film publishing, whatever.
Take...
Are You Twitter Tired?
The Tweeting End is Nearer than You Think.
Part Two
The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
eVid Magazine's Interview of Junta42's Joe Pulizzi - Content Marketing Expert
Stella Pop presents video interview of Junta42's - Joe Pulizzi founder and co-author of "Get Content, Get Customers."
Joe is a content marketing and custom publishing expert, speaking often to corporate audiences around the world, on the subject of developing a content marketing strategy and plan.
Check out the interview at eVid Magazine
Are You Twitter Tired?
Well the Tweeting End is Nearer than You Think.
Part One
I know, it's really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. She's tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest's's latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that's just plain scary.
This is the first of many questions for you social butterflies but the real question is - do you dare to read more because I might be right? Right about what...
Stella Pop is a creative company providing expert service in marketing, branding and advertising.
A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center.
Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
Who doesn't love a sweet and refreshing brand message?
A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect.
There are a few things to consider now that you know what we do:
Is your message remarkable?
Does it differentiate you from your competition?
What does it communicate?
Is...
Red Bull's Event Brand Marketing - Connecting.
Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station.
This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola)
Then they will be known tby just...