Blog: Tag / Web 2.0
Oct 08
0
At Least They’re Talking? The Gaps New Logo.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
October 8, 2010
Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...
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May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
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Mar 29
0
Can Animated Video Capture A Company’s Global Vision?
Posted by: Michael S O'Grady
Tags:
Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 29, 2010
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...
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Mar 26
0
Twitter’s New Monetization Platform – Coming Soon
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tweets, twitter, Web 2.0
Posted date:
March 26, 2010
Twitter's new monetization platform is coming soon to a tweet near you. It seems that twitter's co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month. Via Silicon Alley Insider - At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), 'I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?' Biz says no. But, he adds: We're going to roll out something we think appropriate not just for Twitter users but also for the ecosystem...
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Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
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Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Michael S O'Grady
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
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Mar 03
1
25 Ways to Reboot Brainpower & Add Innovation
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, re-content, re-contenting, rebranding, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter-stellapop, Web 2.0, website development, YoStella
Posted date:
March 3, 2010
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper: 1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality. 2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
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Mar 03
1
Innovation Deficit Disorder
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, innovation, Marketing, re-content, rebrand, rebranding, SEO, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 3, 2010
Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur spirit in this country. Eric Schmidt -- Washington Post -- February 2010 Google CEO Eric Schmidt to newspapers: Innovate Your Way Out More than ever, innovation is disruptive and messy. It can't be controlled or predicted. The only way to ensure it can flourish is to create the best possible environment -- and then...
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Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
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Feb 21
0
Idea Economy
Posted by: Michael S O'Grady
Tags:
7, Advertising, audience building, Branding, business blogging, Content Marketing, Creative, creative concepts, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, Michael S OGrady, michealsogrady, mikesogrady, re-brand, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, video production, Web 2.0
Posted date:
February 21, 2010
I believe we are living in a moment in history when those with the ideas, will be far ahead of those that just do jobs. Want to make more money, advance your career and prepare for the future - get creative or find an organization with the desire to challenge and chase the creation of ideas. Make sure of one thing, that this organization creating ideas - delivers. The Economist believes that the world is governed by ideas. Because human progress relies on the advancement of good ideas, we are launching a new series of events that brings together top thinkers from around the world to discuss...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Michael S O'Grady
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
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Jan 29
0
What The Hell Are You Saying – Seth Godin
Posted by: Michael S O'Grady
Tags:
4, Advertising, Branding, Content Marketing, creative service, Custom Publishing, Linchpin: Are You Indispensable, Marketing, re-contenting, Seth Godin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
I've read a whole big bunch of Seth Godin books and today after starting another "Linchpin: Are You Indispensable?" It made me think, what the hell is he trying to say in all of them? Is there a common thread? I don't definitively know but I think there is and it's incredibly simple. Here's what I think he's saying: Start Simplify Once you start - do it Finish The cycle of creativity begins again You cannot avoid risk, nor do you want too Where do I sign up? I know what most people are saying at this point but I'm not a creative person and I've got a mortgage. I'm an account,...
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Jan 29
0
Mind Blowing Social Media Statistics
Posted by: Michael S O'Grady
Tags:
Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing management, Public Relations, re-contenting, social media, social media statistics, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
This information on "Mind Blowing Social Media Statistics" comes from Econsultancy dot com and was posted by Jake Hird. It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now? I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new. So, I’ve collected as much as I can from my previous insane snippets...
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Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: Michael S O'Grady
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
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Jan 24
0
Entrepreneurs Manifesto And Declaration of Rights
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, business blogging, business issues, Content Marketing, Creative Services, Custom Publishing, Entrepreneurs, Entrepreneurs Manifesto and Declaration of Rights, Marketing, small business, small business branding, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, Web 2.0, wordpress
Posted date:
January 24, 2010
Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur. The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...
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Jan 15
0
Goodwill Brand and Content Marketing Video Series w/ Miss DC
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, business blogging, charitable donation, charity, Creative Services, design, donate clothing, donate household items, eco fashion, goodwill, Goodwill Industries, Goodwill of Greater Washington, goodwill stores dc, interior design, Jen Corey, Miss America 2010, Miss DC 2009, rap-opera, re-content, recycle, refashion, reuse, social media, style, vintage clothing, Web 2.0
Posted date:
January 15, 2010
Stella Pop and Goodwill last week launched the first part in a series of branding and content marketing video vignettes about the green benefits of shopping at Goodwill. This three part video series follows Miss District of Columbia, Jen Corey and the DC Goodwill Fashionista, as they set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen's new apartment transforming it from empty and bland to chic and colorful without breaking the bank! Does your company or organization have creative content that connects and engages an audience thus communicating...
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Jan 12
0
Sarah Palin and Fox Business – The New Reality, Reality Show
Posted by: Michael S O'Grady
Tags:
Advertising, Amazing Race, America's Got Talent, American Idol, Big Brother, Branding, Content Marketing, Creative Services, Custom Publishing, Dancing WIth The Stars, Fox Business, Jersey Shore, Marketing, More To Love, Palin, Project Runway, re-content. reality tv, reality television, Sarah Palin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Survivor, The Bachelor, The Biggest Loser, The Next Food Network Star, Tori and Dean, Web 2.0
Posted date:
January 12, 2010
Sarah Palin will now be appearing on Fox Business Network. Does this point to a new breed of television show - The Reality, Reality Show? I'm not picking sides here, what american really cares: Republican or Democrat, good or bad, conservative or liberal, shirts or skins, socialist or capitalist, blue or red, doesn't really matter. It's one big, well paying football game and both sides enjoy playing the endless game that has momentary winners and losers but never a clear victor thus ensuring the perpetual season called professional politics, media, lobbyist and big corporations. The funny...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 26
0
Branding: Korbel Pops This Time of Year
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, creatives services, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
December 26, 2009
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets. BrandChannel's article "Korbel pops" by Jim Thompson writes, This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year. It’s no wonder...
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Dec 23
0
A Proper Lady Shows Some Leg
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 23, 2009
Marketing Leg That Is. Does your marketing and advertising show a little leg? Marketing, advertising and branding messages have to step out beyond your comfort levels sometimes and show some leg in order to communicate your message in a crowded and loud marketplace. If you're unwilling to step out in that short dress and lose control of your message a little, figuratively speaking, by showing some marketing leg then it's mostly likely your message won't penetrate to an intended audience and attract attention. Go and dig deep in that content closet and find a short skirt revealing...
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Nov 17
0
Stella Pop: Surprise, Surprise – People Won’t Pay for Online Content
Posted by: Michael S O'Grady
Tags:
blog, Content Marketing, Creative Services, online content, PR, ReadWriteWeb, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
November 17, 2009
Surprise, Surprise - People Won't Pay for Online Content I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, "80% of US Consumers Won't Pay For Online Content." Written by Frederic Lardinois / November 16, 2009. According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites....
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