Blog: Tag / YoStella
Jan 03
0
The Time of Year for Starting Anew?
Posted by: Michael S O'Grady
Tags:
Branding, design, graphic design, Marketing, StellaPop, StellaPop Washington DC, YoStella
Posted date:
January 3, 2012
Stop to think, starting anew can be life saving because it makes you focus on what's really important in life and commerce. This story is heartbreaking and inspirational at the same time, a teen telling his story via YouTube nights before his death. Titled, "This is my story - Part 1 & 2” by Ben Breedlove from Austin, Texas. Part 1 Part 2 The start of a new year can be a bit overwhelming maybe it's time to "start" differently by telling your story. Living it to the fullest, StellaPop And thanks, Ben!
Read More
Oct 08
0
At Least They’re Talking? The Gaps New Logo.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
October 8, 2010
Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...
Read More
May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
Read More
Mar 29
0
Can Animated Video Capture A Company’s Global Vision?
Posted by: Michael S O'Grady
Tags:
Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 29, 2010
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...
Read More
Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
Read More
Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Michael S O'Grady
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
Read More
Mar 03
1
25 Ways to Reboot Brainpower & Add Innovation
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, re-content, re-contenting, rebranding, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter-stellapop, Web 2.0, website development, YoStella
Posted date:
March 3, 2010
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper: 1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality. 2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
Read More
Mar 03
1
Innovation Deficit Disorder
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, innovation, Marketing, re-content, rebrand, rebranding, SEO, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 3, 2010
Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur spirit in this country. Eric Schmidt -- Washington Post -- February 2010 Google CEO Eric Schmidt to newspapers: Innovate Your Way Out More than ever, innovation is disruptive and messy. It can't be controlled or predicted. The only way to ensure it can flourish is to create the best possible environment -- and then...
Read More
Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
Read More
Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
Read More
Jan 04
0
The Power Of Rest For Creative Professionals
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Marketing, re-contenting, sabbatical, Stefan Sagmeister, stella, Stella Pop, StellaPop, Stellas Pop Factory, stress relief, Ted, Ted dot com, YoStella
Posted date:
January 4, 2010
Heck - rest is important for everyone. Ever had a great nights sleep and awoke refreshed with a new perspective for the day? Those moments of rest seem far and few between but there is one way around this problem. First make sure and take a long vacation like a two or three weeks in your favorite location at least once a year and every four years take a couple month sabbatical and recharge your battery. The problem it's hard to do in this competitive world but maybe you'll be a better competitor, employee, leader or entrepreneur especially when you return with a rested mind, body and soul. Here's...
Read More
Dec 26
0
Branding: Korbel Pops This Time of Year
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, creatives services, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
December 26, 2009
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets. BrandChannel's article "Korbel pops" by Jim Thompson writes, This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year. It’s no wonder...
Read More
Dec 07
0
Trick or Truth: Global Warming and “me” Marketing
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, me Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction. Want to why I know this? Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people. Take a look at each...
Read More
Dec 07
0
Using Your Sixth Sense and the Census – Marketing Data
Posted by: Michael S O'Grady
Tags:
Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...
Read More
Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: Michael S O'Grady
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
Read More
Nov 17
0
Stella Pop: Surprise, Surprise – People Won’t Pay for Online Content
Posted by: Michael S O'Grady
Tags:
blog, Content Marketing, Creative Services, online content, PR, ReadWriteWeb, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
November 17, 2009
Surprise, Surprise - People Won't Pay for Online Content I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, "80% of US Consumers Won't Pay For Online Content." Written by Frederic Lardinois / November 16, 2009. According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites....
Read More
Nov 04
0
Stella Pop: Bing Twitter – Are You Confused?
Posted by: Michael S O'Grady
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, social marketing, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
November 4, 2009
Bing Twitter - Are You Confused? Don't be, I'll clear it all up after I finish the article, "Are You Twitter Tired?" Please read it - thought provoking. Thanks everyone online for the help getting the word out about Joe's video and content marketing. Thank you very much. If you want more information about these companies or professionals, please see the links below. Twitter: Transpromo live Site: TransPromo-Live dot com Twitter: shorling Site: tippingpoint labs dot com Twitter: kathymagrino Site: thewriteway dot com Twitter: patrickus Site: merge-media dot com Twitter:...
Read More
Nov 02
0
Stella Pop: Are You Twitter Tired? – Part Two
Posted by: Michael S O'Grady
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
November 2, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. Part Two The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
Read More
Oct 27
0
Stella Pop: Are You Twitter Tired?
Posted by: Michael S O'Grady
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
October 27, 2009
Are You Twitter Tired? Well the Tweeting End is Nearer than You Think. Part One I know, it's really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. She's tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest's's latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that's just plain scary. This is the first of many questions for you social butterflies but the real question is - do you dare to read more because I might be right? Right about what...
Read More
Oct 27
0
What We Do at Stella Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Stella Pop is a creative company providing expert service in marketing, branding and advertising. A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center. Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
Read More
Oct 27
0
Why We Make Soda Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Who doesn't love a sweet and refreshing brand message? A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect. There are a few things to consider now that you know what we do: Is your message remarkable? Does it differentiate you from your competition? What does it communicate? Is...
Read More
Oct 15
0
Stella Pop: Red Bull’s Event Brand Marketing – Connecting
Posted by: Michael S O'Grady
Tags:
brand marketing, Content Marketing, Creative Services, event marketing, Red Bull, Red Bull - Art of Can, Red Bull - The Art of Can, redbullartofcan, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content, video content marketing, YoStella
Posted date:
October 15, 2009
Red Bull's Event Brand Marketing - Connecting. Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station. This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola) Then they will be known tby just...
Read More
Oct 14
0
Stella Pop: Paul Harvey and The Rest of the Content Story
Posted by: Michael S O'Grady
Tags:
brand optimization, Content, content development, Content Marketing, content marketing washington dc, Creative Services, creative services washington dc, industry trends, Junta42, Paul Harvey, re-contenting, stella, Stella Pop, Stella Stella's Pop Factory, StellaPop, Stellas Pop Factory, Yo Stella!, YoStella, YoStella Yo Stella
Posted date:
October 14, 2009
Paul Harvey and The Rest of the Content Story Everyone knows his trademark phrase, And Now - "The Rest of the Story," it's unforgettably associated with the icon of radio content. When you heard that phrase, you turned up the radio and listened. This is the trademark of great content - it connects. But this connection takes time, years so be patient and most importantly be creative, Paul Harvey built his reputation, brand, content and message delivery skills over a very long period of time. Check out this article by Jack Funderburk, appearing at Junta42 titled, Paul Harvey - A Content Marketing...
Read More
Oct 13
0
Stella Pop: Are You Going Nowhere with Marketing Efforts?
Posted by: Michael S O'Grady
Tags:
Content Marketing, Creative Services, evid magazine, Marketing, marketing efforts, marketing plan, marketing program, michaelsogrady, online marketing efforts, Seth Godin, stella, Stella Pop, StellaPop, stellapop-videomagazine, Stellas Pop Factory, video content, video content marketing, Yo Stella!, YoStella
Posted date:
October 13, 2009
Are You Going Nowhere with Marketing Efforts? I'm a Seth Godin groupie but don't tell anyone, I read everything he writes (well maybe not everything) and I love to think about the future and where I'm journeying in this adventurer call business and marketing. How about you does your mind wonder about the possibilities? Seth has this ability to look at a situation and dig deeper than most mortals especially when it relates to connecting to core audience and creating remarkable message marketing that works. In this article featured below, Seth talks about "Traction and Friction" and how following...
Read More
Sep 12
0
Stella Pop Graphic Design Content: David Carson on deSign + diScovery on Ted.com
Posted by: Michael S O'Grady
Tags:
david carson, dcd, design+discovery, Graphic Design Content, Starbucks, stella, Stella Pop, Stellas Pop Factory, ted.com, video, YoStella
Posted date:
September 12, 2009
Stella Pop Graphic Design Content David Carson on deSign + diScovery on Ted.com I was in the Starbucks the other day and sat waiting for my drink, an iced hugh-y triple twist mocha with one pump and two percent half - caf smoothie at 61 degrees with two extra shots and I was staring out the front window and saw a mix of seven different fonts mixed together in the store, front window and on the building outside. Somehow it made for a beautiful mix, an eclectic loose grouping that blended to make it all work. Take a look at this Ted: Ideas Worth Spreading by David Carson on design + discovery. Oh,...
Read More
