A new Swedish study just released has found that content marketing and custom publishing don't really work!
This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.
For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...
Stella Pop presents David Meerman Scott at eVid Magazine
Bestselling author David Meerman Scott: "Get Conflict to Connect"
Marketers should be asking themselves an important question - Are You Telling a Story with Conflict that will engage your audience?
Also check out David's sites:
DavidMeermanScott.com
and
WebInkNow.com
Are You Twitter Tired?
The Tweeting End is Nearer than You Think.
I know, it’s really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. My grandmother is tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest’s’s latest diagnosis of her imagined medical conditions.
Now, I love my grandmother but that’s just plain scary.
This article is two things:
It's a whole bunch of questions that each marketing director, company, organization and individual professional will...
Are You Twitter Tired?
The Tweeting End is Nearer than You Think.
Part Two
The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
Are You Twitter Tired?
Well the Tweeting End is Nearer than You Think.
Part One
I know, it's really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. She's tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest's's latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that's just plain scary.
This is the first of many questions for you social butterflies but the real question is - do you dare to read more because I might be right? Right about what...
This video is the perfect example of a viral video, rough and grainy but clean and well produced. It immediately catches your attention with a familiar music track but keep you engaged with a fast paced and well produced visual story product.
Does your organization have a compelling story that can be told with video?
A viral or as we say at Stella Pop - Buzz Video Campaign that sparks a moments of connection with a core audience. Here's it is - what do you think? Does it keep you engaged?
Stella says get some video content or watch as your story goes unread because it's to long and individual...
Here at Stella Pop, we want to give you the world, the online and the marketing message world.
Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience.
Check out this video from Ida Maria called Stella:
Stella Pop, we don't make the pop, we make the fizz!
Call...
Does your business have a gorilla for sale?
Better get one and fast!
All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger.
As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base.
Go ahead,...
Welcome to Yo Stella!
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Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...